African indigenous crops fuel a growing food business boom
The Zero Hunger Pledge has been mentioned in Forbes, alongside three pledge companies in an article on indigenous crops.
These companies explained the importance of their work to their local communities, how they are working to end hunger and why they joined the Zero Hunger Pledge.
"In Lagos, Nigeria, where the hum of the city mingles with the aroma of freshly baked bread, Chef Juliet Aigbe, known affectionally as “Chef Juls,” slides a grain-free wedding cake into a large commercial oven.
Her award-winning bakery, Cakeflair, is more than just a place where wholesome baked goods are crafted; it’s the site of a movement that draws from the soil of her childhood and envisions a transformative future for Africa— rooted in the flavors of home.
Aigbe is part of a rising movement of African food entrepreneurs leading the revival of the continent’s more than 2000 indigenous food crops, often referred to as "orphan," “neglected” or "underutilized" crops— varieties that have been largely overlooked by global agriculture but hold immense potential for local communities and sustainable food systems."